Women in DSO® Welcomes Three New Board Members

Women in DSO® is proud to announce the appointment of three new members to its Board of Directors:

• Guillaume Daniellot, CEO, Straumann Group
• Nicola Deall, Chief People Officer, Dentalcorp 
• Allison Alexander, Vice President, Darby 

Their addition represents an important milestone in the continued evolution of Women in DSO® and signals the organization’s expanding influence across the dental and DSO landscape.

Since its inception, Women in DSO® has been built on one guiding principle: create space for leadership, connection, and advancement across the industry. What began as a community-driven movement has grown into a powerful platform that convenes executives, operators, founders, and innovators shaping the future of dentistry.

As we celebrate five years of impact, the addition of these accomplished leaders to the Board of Directors reflects both how far we’ve come — and how intentionally we are building what comes next.

This is growth with purpose.
This is advancement with intention.

The newest members of the Board bring global perspective, enterprise experience, and a shared commitment to advancing leadership at scale. Their presence further strengthens Women in DSO®’s ability to:

• Expand strategic partnerships across the industry 
• Elevate leadership development opportunities 
• Advance national and global visibility 
• Foster meaningful collaboration between operators, clinicians, and industry partners 
• Build sustainable pathways for the next generation of leaders 

These appointments are not simply additions to a board — they represent alignment around a shared mission and a bold future.

Women in DSO® continues to evolve as a trusted convening platform for leaders across every segment of the DSO ecosystem. As the industry grows more complex, more sophisticated, and more interconnected, so too must the organizations that support it.

With this expanded Board of Directors, Women in DSO® is positioned to deepen its impact, broaden its reach, and accelerate its mission in the years ahead.

We remain focused on:

Leadership.
Access.
Community.
Advancement.

We are honored to welcome Guillaume Daniellot, Nicola Deall, and Allison Alexander to the Women in DSO® Board of Directors — and excited for what we will build together.

Guillaume Daniellot’s career began in hospital product management – initially at Coloplast and then at B. Braun, as an international business unit manager. He switched to the dental industry in 2001, joining Dentsply France, where he was Director of Sales and Marketing. He joined Straumann in 2007 as the Managing Director of Straumann France. Two years later, he transferred to the Group’s headquarters to become the Head of Global Sales Digital Dentistry. Shortly thereafter, he took over responsibility for Straumann’s Prosthetic Laboratory business group, which included the global management of sales, marketing, product development, training and education. In both of these roles, he was a member of the Corporate Management Group. He joined Straumann’s Executive Management Board in 2013, serving as Head Sales Western Europe (2013 – 15) and Head North America (2016 – 19). He took on his current role as CEO of the Straumann Group on 1 January 2020.

Nicola Deall is the Chief People Officer of Dentalcorp, Canada’s largest DSO and joined Dentalcorp in 2020 to lead the transformation of the People function as part of Dentalcorp’s growth strategy. As Chief People Officer, Nicola oversees the Company’s overall People and Culture strategy and leads the Human Resources, Recruitment, Total Rewards, Learning, Organizational Development and DC Institute teams. Before joining Dentalcorp Nicola held executive level HR roles in retail banking, digital, finance and media sectors in some of Australia’s largest companies including the Commonwealth Bank of Australia, NewsCorp, Perpetual Investments and started her career in private equity funded start-ups. Nicola has led human resources across Business Partnering, Organization Development, Recruitment, HRIS implementation, Total Rewards, Analytics, Diversity and Inclusion and Performance Culture.  Nicola holds a Bachelor of Business degree from the University of Technology, Sydney. In 2025 Dentalcorp’s Recruitment teams won Canada’s Most Effective Recruitment Strategy in the Canadian HR Awards.

Allison Alexander is Vice President at Darby Group Companies and the Founder and President of Figment Creative, a boutique marketing consultancy specializing in brand strategy and growth marketing. With a background spanning B2B, fashion, and retail, she is known for developing distinctive brand identities that foster engagement and lasting connections. After more than a decade in the fashion industry, she transitioned into the dental space in 2014, bringing a fresh perspective to modernize marketing in a traditionally conservative industry. Drawing on her experience in fast-paced, visually driven markets, she has helped reshape how brands connect with their audiences, blending creativity with strategy to drive meaningful engagement.

Previously, Allison served as VP of Marketing for Darby Dental Supply, where she led the company’s first rebranding in 75 years, enhancing its market position and brand identity. Beyond her work in marketing and brand development, she serves on the board of directors for Step by Step Supportive Services and is the Chair of the Professional Development Committee for Women in DSO. She holds a BA from The Ohio State University and an MBA in marketing, finance, and change management from New York University.